"What is Copywriting? And other
Free Tutorials for Writing Great Copy That Sells: How to Write for the Web"
Copywriting is basically taking powerful, emotion evoking word pictures and
showing the reader that his or her life would be more complete - better, easier,
more productive, more profitable, happier, whatever - if that reader owned
what it is you're selling.
On the Internet, your business is among tens or hundreds or thousands
of the same type of business or product. You have to stand out. And mastering the
art of writing effective copy will help you very much.
THE Most Important Internet Skill
See, if you were to choose one skill that would help your business online the most,
that skill would be copywriting, the art of writing words that get your reader
to take the specific action that you want them to take. (As the failed dot coms found
out, you can get all millions of visitors, but if none of them buy anything...)
I just can't stress that enough. If you have the best product of it's type on Earth
and you can't motivate your audience to buy it, you'll go broke making no sales.
Of course, you also have to get people to your site to read your copy, but that's
another issue altogether. (Promoting your web site would be the second most important
thing that you have to learn to succeed online. Third would be the ability to
get your order system up and running, or to hire someone to do that for you.)