Free Copywriting Tutorials - Learn Copywriting

<center> <table width=90% border=0 cellspacing=0 cellpadding=0 bgcolor="#ffffff"> <tr><td><font face="trebuchet ms,arial,helvetica" size=2> <center><font size=5 color="#008000">"What is Copywriting? And other Free Tutorials for Writing Great Copy That Sells: How to Write for the Web"</font></center> <P>Copywriting is basically taking powerful, emotion evoking word pictures and showing the reader that his or her life would be more complete - better, easier, more productive, more profitable, happier, whatever - if that reader owned what it is you're selling. <P>On the Internet, your business is among tens or hundreds or thousands of the same type of business or product. You have to stand out. And mastering the art of writing effective copy will help you very much. <P><font color="#00a000" size=4>THE Most Important Internet Skill</font></p> <P>See, if you were to choose one skill that would help your business online the most, that skill would be copywriting, the art of writing words that get your reader to take the specific action that you want them to take. (As the failed dot coms found out, you can get all millions of visitors, but if none of them buy anything...) <P>I just can't stress that enough. If you have the best product of it's type on Earth and you can't motivate your audience to buy it, you'll go broke making no sales. <P>Of course, you also have to get people to your site to read your copy, but that's another issue altogether. (Promoting your web site would be the second most important thing that you have to learn to succeed online. Third would be the ability to get your order system up and running, or to hire someone to do that for you.)<br><br> </td></tr></table> <table width=90% border=0 cellspacing=0 cellpadding=0 bgcolor="#ffffff"> <tr><td><font face="trebuchet ms,arial,helvetica" size=2> <P>Anyway, the point is that you really need to focus a lot of attention to building the ability to write persuasive sales letters. It's that critical if you want to be an online success. <P><font size=4 color="#00a000">Why You Should Master the Art...</font> <P>I suppose you could always hire out the job of writing your sales letters, but unless you have deep enough pockets to hire the best, chances are great that you will be able to do a better job yourself. <P>Why? Well, first off, you know your business better than anyone else. You know your audience and customers better. You know what they ask, how to answer them, and why they buy your product or service. <P>There's a lot involved with writing effective copy, but honestly, it all boils down to communicating your message. If you're excited about your product, you'll always write better than if you're not. That excitement just shows through in your copy. <P>There's lots of tutorials here on how to write the parts of your copy. There's a lot that's great to know and practice. <P>You can start off with <a href="basics.html">the basics</a>. <hr size=1 color="#008000"> There's a list of relevant tools and resources near the bottom of this page. Also, just below that, there's links to other Free Tutorials for doing business online and about web site design for the home, small and medium business. And just below that is <b>the very top way to promote</b> your product or service on the Internet. <hr size=1 color="#008000"> </td></tr></table> <table width=90% border=0 cellspacing=0 cellpadding=0 bgcolor="#ffffff"> <tr><td><font face="trebuchet ms,arial,helvetica" size=2> <center><font size=4 face="arial,helvetica" color="#008000"> <P><u><b>Relevant Tools & Resources</b></u></font></center> <P><a target="_blank" onMouseOut="self.status='';return true" onMouseOver="self.status='http://myws.sitesell.com/';return true" href="http://myws.sitesell.com/sellitonline.html">Make Your Words Sell!</a> by Joe Robson. It's an amazing copywriting course for the total beginner who just barely knows what the word <i>copywriting</i> is. Joe takes you from the ground up and walks you through the entire process. His writing is very good, even humorous sometimes, as he practically talks you through it all. Excellent resource. <P><a href="http://www.instantsalesletters.com/al/affiliates.cgi?1118" target=_blank onMouseOver="self.status='http://www.instantsalesletters.com/';return true" onMouseOut="self.status='';return true">Instant Sales Letters</a> is a wonderful software package that will actually produce sales letters that sell. Now the letters that it produces are 1-2 pages long, <b>but they work</b>. It takes about 3 minutes and *poof* you have a kick-butt sales letter for your product or service that really will sell. It's a great product for anyone who just plain doesn't have the time to learn the skills of copywriting. And it's very affordable. <P><a target=_blank onMouseOut="self.status='';return true" onMouseOver="self.status='http://www.sitesell.com/';return true" href="http://www.sitesell.com/sellitonline.html">Make Your Site Sell!</a> by Dr. Ken Evoy is a great all around resource that also covers some on copywriting. Quite frankly, it's considered by many to be <i>the bible</i> for making your site sell whatever your product or service is. <hr size=1 color="#008000"> </font> </td></tr></table> <table width=90% border=1 bordercolor="#008000" cellspacing=0 cellpadding=0 bgcolor="#ffffef"> <tr><td><font face="verdana,arial,helvetica" size=2> <P align=center><font size=4><u><b>Links for This Section:</b></u></font><br> |<a href="main.html"> What is Copywriting? </a>|<a href="basics.html"> The Basics </a>|<a href="motivations.html"> <i>The Emotions</i> </a>|<br> |<a href="headline.html"> The Headline </a>|<a href="hook.html"> Lead or Hook </a>|<a href="body.html"> The Body </a>|<br> |<a href="benefits.html"> Building Benefits </a>|<a href="subheads.html"> Subheads </a>|<a href="usp.html"> Why You? </a>|<br> |<a href="credibility.html"> Building Credibility </a>|<a href="falseclose.html"> The Withdraw </a>|<a href="close.html"> The Close </a>|<br> |<a href="urgency.html"> Creating Urgency </a>|<a href="guarantee.html"> The Guarantee </a>|<a href="ps.html"> The P.S. </a>|<br> |<a href="orderdevice.html"> The Order Form </a>|<a href="structure.html"> Putting it all Together </a> | <P align=center><font size=4><u><b>Links for Other Business Tutorial Sections:</b></u></font><br> |<a href="../promotion/index.html" target=_top> Web Site Promotion </a>|<a href="../copywriting/index.html" target=_top> Copywriting </a>|<a href="../testing/index.html" target=_top> Testing </a>|<br> |<a href="../automation/index.html" target=_top> Automating Your Business </a>|<a href="../ecommerce/index.html" target=_top> E-commerce </a>|<a href="../start/index.html" target=_top> Getting Started </a>|<br> |<a href="http://www.marketingtips.com/t.cgi/11245/" onMouseOver="self.status='http://www.sherus.com/experttips.html';return true" onMouseOut="self.status='';return true" target=_top> Expert Tips and Tricks for Marketing Your Business Online </a>|<br> |<A target=_blank onMouseOver="self.status='http://www.sherus.com/crazy/';return true" onMouseOut="self.status='';return true" HREF="http://www.higherresponse.com/track/t.cgi/9116"> The Amazing Formula That Sells Like Crazy Online </a>|<br> |<a href="../../index.html" target=_top> Sherus Home Page </a>| <P align=center><font size=4><u><b>Links for Web Design Tutorials</b></u></font><br> |<a href="../../html/" target=_top> HTML Tutorials </a>|<a href="../../graphics/" target=_top> Graphics </a>|<a href="../../other/" target=_top> Other Stuff </a>|<br> <P>  </td></tr></table> <table width=500 border=0 cellspacing=0 cellpadding=0> <tr><td><font color="#ff0000" size=5><center> The Number One Way to Promote Your Product or Service on the Internet</center> <hr size=1 color="#808080"> </font><font face="arial,helvetica" size=2> <P>If you have a product or service that you sell on the Internet already and are looking for <font color="#ff0000"><b>the absolute Number One way to promote your product or service online</b></font> (I just happen to be asked that question very frequently), here's the answer: <P><b>Develop and set up an associate program.</b> <P>An associate program, or affiliate program as it's also called, is far and away the <b>least risky, least expensive way</b> (by Far) <b>to acquire new customers</b> and to explode your sales in a short period of time. <P>It sure beats the hell out of paying for advertising up front. Why not pay for advertisers <u>only</u> when a sale is made... The <b>ultimate way to advertise</b>. <a href="http://www.marketingtips.com/assoctrac/t.x/11245" target=_top onMouseOver="self.status='http://www.assoctrac.com/';return true" onMouseOut="self.status='';return true">Click Here</a> to learn how you can setup an affiliate program for your product or service. (It's the ONLY real choice for setting up any associate program as far as we're concerned. There's no way we'd endorse anything but the absolute best (and not even expensive!). <a href="http://www.marketingtips.com/assoctrac/t.x/11245" target=_top onMouseOver="self.status='http://www.assoctrac.com/';return true" onMouseOut="self.status='';return true">AssocTrac - Check it out.</a> There's over 50 pages of how and why so you can know everthing about them. <hr size=1 color="#808080"> <font face="comic sans ms" size=2> Hey, another GREAT content site is the <a href="http://www.roibot.com/lib.cgi?IM10151" target=_blank onMouseOver="self.status='http://www.roibotlibrary.com/';return true" onMouseOut="self.status='';return true">ROIbot Library</a>. There's a lot of great articles that cover a wide range of doing business online. Check it out! <P>There's also another newsletter online that will help you in doing business online. <P><center> <img src="http://graphics.sitesell.com/buttons/myss_small_bevel.gif" width=108 height=37 border=0 hspace=2 vspace=2><br> <table width=250 border=0 bgcolor="#ffffff" cellpadding=5 cellspacing=0> <tr><td><font face="arial" size=2> To subscribe to the Site Sell Newsletter, please enter your email address into the box and click on the "Subscribe" button. <center> <form method="POST" action="http://www.sitesell.com/cgi-bin/remotesub/remotesub.pl" onsubmit="window.open('','popup2','width=500,height=400,scrollbars=yes,resizable=yes,location=yes')" target=popup2> <input type="text" name="email" size="20"> <input type="hidden" name="affiliate" value="5956"> <input type="submit" value="Subscribe" name="Subscribe"> </form></font></center> </td></tr></table></center> </td></tr></table> <table border=0 cellpadding=0 cellspacing=0 width=595><tr><td> <P> <font size=1 color="#b09090"> © 2000 by <font color="#b09090">Russell Burnham in 15-Minutes a Day</font>. All Rights Reserved.<br> All pages, graphics and talks are protected under Copyright Law.<br> Any unauthorized translation or duplication in any means electronic<br> or physical will be prosecuted to the fullest extent of the law. </font> </td></tr></table> </center> <P>  <center> <table width=90% border=0 cellspacing=0 cellpadding=0 bgcolor="#ffffff"> <tr><td><font face="trebuchet ms,arial,helvetica" size=2> <center><font size=5 color="#008000">"What is Copywriting? And other Free Tutorials for Writing Great Copy That Sells: How to Write for the Web"</font></center> <P>Copywriting is basically taking powerful, emotion evoking word pictures and showing the reader that his or her life would be more complete - better, easier, more productive, more profitable, happier, whatever - if that reader owned what it is you're selling. <P>On the Internet, your business is among tens or hundreds or thousands of the same type of business or product. You have to stand out. And mastering the art of writing effective copy will help you very much. <P><font color="#00a000" size=4>THE Most Important Internet Skill</font></p> <P>See, if you were to choose one skill that would help your business online the most, that skill would be copywriting, the art of writing words that get your reader to take the specific action that you want them to take. (As the failed dot coms found out, you can get all millions of visitors, but if none of them buy anything...) <P>I just can't stress that enough. If you have the best product of it's type on Earth and you can't motivate your audience to buy it, you'll go broke making no sales. <P>Of course, you also have to get people to your site to read your copy, but that's another issue altogether. (Promoting your web site would be the second most important thing that you have to learn to succeed online. Third would be the ability to get your order system up and running, or to hire someone to do that for you.)<br><br> </td></tr></table> <table width=90% border=0 cellspacing=0 cellpadding=0 bgcolor="#ffffff"> <tr><td><font face="trebuchet ms,arial,helvetica" size=2> <P>Anyway, the point is that you really need to focus a lot of attention to building the ability to write persuasive sales letters. It's that critical if you want to be an online success. <P><font size=4 color="#00a000">Why You Should Master the Art...</font> <P>I suppose you could always hire out the job of writing your sales letters, but unless you have deep enough pockets to hire the best, chances are great that you will be able to do a better job yourself. <P>Why? Well, first off, you know your business better than anyone else. You know your audience and customers better. You know what they ask, how to answer them, and why they buy your product or service. <P>There's a lot involved with writing effective copy, but honestly, it all boils down to communicating your message. If you're excited about your product, you'll always write better than if you're not. That excitement just shows through in your copy. <P>There's lots of tutorials here on how to write the parts of your copy. There's a lot that's great to know and practice. <P>You can start off with <a href="basics.html">the basics</a>. <hr size=1 color="#008000"> There's a list of relevant tools and resources near the bottom of this page. Also, just below that, there's links to other Free Tutorials for doing business online and about web site design for the home, small and medium business. And just below that is <b>the very top way to promote</b> your product or service on the Internet. <hr size=1 color="#008000"> </td></tr></table> <table width=90% border=0 cellspacing=0 cellpadding=7 bgcolor="#ffffff"> <tr><td colspan=3 bgcolor="#dfdfdf" align=center><font color="#efeff">·</font></td></tr>  <tr><td width=40% bgcolor="#efefef" valign=top> <center><font size=4><b>STOB</b></font><br> (Sherus Tutorials for Online Business)<br></center> Occasionally there's a <i>major</i> breakthrough in some field of doing business online. If you would like to find out about those rare breakthroughs (12-15 per year) as they happen, Enter your email address below, then click the 'Join List' button:<br> <form method="post" action="http://www.listbot.com/cgi-bin/subscriber"> <center> <input type=text name="e_mail"> <input type=hidden name="list_id" value="sherus"> <input type=hidden name="Act" value="subscribe_list"><br> <input type=image src="http://www.listbot.com/subscribe_button.gif" border=0 width=88 height=31 alt="Click here to join our information list!"> <br><font size=1 face="arial"><a href="http://www.listbot.com/" target="_blank">Powered by ListBot</a></font></center> (<b></b> Your information will <b>never</b> be sold, traded or given away - ever - for any reason by us to another party. Period. There is great bonus for signing up, too.)<br></form> </td>  <td width=5% bgcolor="#eededf" valign=bottom><center> ·</center></td> <td valign=top width=40% bgcolor="#efefef"><font face="arial,helvetica" size=2> <center><h3>Recommend Us</h3></center> <P>If you have found this article or another part of this web site helpful, <b>please</b> help us pass on that this useful site is here. We don't actively promote the site unless we can make the time - which isn't often.<br><center>  <A HREF=http://www.recommend-it.com/p.e?829494 onClick="window.open('http://www.recommend-it.com/p.e?829494', 'RIC','width=415,height=490,resizable=yes,scrollbars=yes'); return false;"> <IMG SRC="http://graphic.recommend-it.com/smallbut1lime.gif" BORDER=0></A> <! 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We're always open to suggestions to better serve you. <hr size=1 color="#008000"> </td></tr> <tr><td colspan=3 bgcolor="#dfdfdf" align=center><font color="#efeff">·</font></td></tr> </table> <table width=90% border=0 cellspacing=0 cellpadding=0 bgcolor="#ffffff"> <tr><td><font face="trebuchet ms,arial,helvetica" size=2> <center><font size=4 face="arial,helvetica" color="#008000"> <P><u><b>Relevant Tools & Resources</b></u></font></center> <P><a href="http://www.roibot.com/kc.cgi?IM10151_Sherus" onMouseOver="self.status='http://www.killercopytactics.com/';return true" onMouseOut="self.status='';return true" target=_blank>Killer Copy Tactics</a> is a fully interactive multimedia course by David Garfinkel, the man many call "The World's Greatest Copywriting Coach." David will show you <i>how to turn words to cash</i> in this groundbreaking tour-de-force. David's course sets the bar for what Internet based learning should be. (From personal experience with David, I can tell you that he's not only a real copywriting genius, but his ability to teach is just unbelievably effective. Before you finish <a href="http://www.roibot.com/kc.cgi?IM10151_Sherus" onMouseOver="self.status='http://www.killercopytactics.com/';return true" onMouseOut="self.status='';return true" target=_blank>Killer Copy Tactics</a>, you'll be a very good copywriter. <P><a target="_blank" onMouseOut="self.status='';return true" onMouseOver="self.status='http://myws.sitesell.com/';return true" href="http://myws.sitesell.com/sellitonline.html">Make Your Words Sell!</a> by Joe Robson. It's an amazing copywriting course for the total beginner who just barely knows what the word <i>copywriting</i> is. Joe takes you from the ground up and walks you through the entire process. His writing is very good, even humorous sometimes, as he practically talks you through it all. Excellent resource. <P><a href="http://www.instantsalesletters.com/al/affiliates.cgi?1118" target=_blank onMouseOver="self.status='http://www.instantsalesletters.com/';return true" onMouseOut="self.status='';return true">Instant Sales Letters</a> is a wonderful software package that will actually produce sales letters that sell. Now the letters that it produces are 1-2 pages long, <b>but they work</b>. It takes about 3 minutes and *poof* you have a kick-butt sales letter for your product or service that really will sell. It's a great product for anyone who just plain doesn't have the time to learn the skills of copywriting. And it's very affordable. <P><a target=_blank onMouseOut="self.status='';return true" onMouseOver="self.status='http://www.sitesell.com/';return true" href="http://www.sitesell.com/sellitonline.html">Make Your Site Sell!</a> by Dr. Ken Evoy is a great all around resource that also covers some on copywriting. Quite frankly, it's considered by many to be <i>the bible</i> for making your site sell whatever your product or service is. <hr size=1 color="#008000"> </font> </td></tr></table> <table width=90% border=1 bordercolor="#008000" cellspacing=0 cellpadding=0 bgcolor="#ffffef"> <tr><td><font face="verdana,arial,helvetica" size=2> <P align=center><font size=4><u><b>Links for This Section:</b></u></font><br> |<a href="main.html"> What is Copywriting? </a>|<a href="basics.html"> The Basics </a>|<a href="motivations.html"> <i>The Emotions</i> </a>|<br> |<a href="headline.html"> The Headline </a>|<a href="hook.html"> Lead or Hook </a>|<a href="body.html"> The Body </a>|<br> |<a href="benefits.html"> Building Benefits </a>|<a href="subheads.html"> Subheads </a>|<a href="usp.html"> Why You? </a>|<br> |<a href="credibility.html"> Building Credibility </a>|<a href="falseclose.html"> The Withdraw </a>|<a href="close.html"> The Close </a>|<br> |<a href="urgency.html"> Creating Urgency </a>|<a href="guarantee.html"> The Guarantee </a>|<a href="ps.html"> The P.S. </a>|<br> |<a href="orderdevice.html"> The Order Form </a>|<a href="structure.html"> Putting it all Together </a> | <P align=center><font size=4><u><b>Links for Other Business Tutorial Sections:</b></u></font><br> |<a href="../promotion/index.html" target=_top> Web Site Promotion </a>|<a href="../copywriting/index.html" target=_top> Copywriting </a>|<a href="../testing/index.html" target=_top> Testing </a>|<br> |<a href="../automation/index.html" target=_top> Automating Your Business </a>|<a href="../ecommerce/index.html" target=_top> E-commerce </a>|<a href="../start/index.html" target=_top> Getting Started </a>|<br> |<a href="http://www.marketingtips.com/t.cgi/11245/" onMouseOver="self.status='http://www.sherus.com/experttips.html';return true" onMouseOut="self.status='';return true" target=_top> Expert Tips and Tricks for Marketing Your Business Online </a>|<br> |<A target=_blank onMouseOver="self.status='http://www.sherus.com/crazy/';return true" onMouseOut="self.status='';return true" HREF="http://www.higherresponse.com/track/t.cgi/9116"> The Amazing Formula That Sells Like Crazy Online </a>|<br> |<a href="../../index.html" target=_top> Sherus Home Page </a>| <P align=center><font size=4><u><b>Links for Web Design Tutorials</b></u></font><br> |<a href="../../html/" target=_top> HTML Tutorials </a>|<a href="../../graphics/" target=_top> Graphics </a>|<a href="../../other/" target=_top> Other Stuff </a>|<br> <P>  </td></tr></table> <table width=500 border=0 cellspacing=0 cellpadding=0> <tr><td><font color="#ff0000" size=5><center> The Number One Way to Promote Your Product or Service on the Internet</center> <hr size=1 color="#808080"> </font><font face="arial,helvetica" size=2> <P>If you have a product or service that you sell on the Internet already and are looking for <font color="#ff0000"><b>the absolute Number One way to promote your product or service online</b></font> (I just happen to be asked that question very frequently), here's the answer: <P><b>Develop and set up an associate program.</b> <P>An associate program, or affiliate program as it's also called, is far and away the <b>least risky, least expensive way</b> (by Far) <b>to acquire new customers</b> and to explode your sales in a short period of time. <P>It sure beats the hell out of paying for advertising up front. Why not pay for advertisers <u>only</u> when a sale is made... The <b>ultimate way to advertise</b>. <a href="http://www.marketingtips.com/assoctrac/t.x/11245" target=_top onMouseOver="self.status='http://www.assoctrac.com/';return true" onMouseOut="self.status='';return true">Click Here</a> to learn how you can setup an affiliate program for your product or service. (It's the ONLY real choice for setting up any associate program as far as we're concerned. There's no way we'd endorse anything but the absolute best (and not even expensive!). <a href="http://www.marketingtips.com/assoctrac/t.x/11245" target=_top onMouseOver="self.status='http://www.assoctrac.com/';return true" onMouseOut="self.status='';return true">AssocTrac - Check it out.</a> There's over 50 pages of how and why so you can know everthing about them. <hr size=1 color="#808080"> <font face="comic sans ms" size=2> </font></center> </td></tr></table></center> </td></tr></table> <table border=0 cellpadding=0 cellspacing=0 width=595><tr><td> <P> <font size=1 color="#b09090">First put online in 2000.<br /> © 2010 by <font color="#ff0000">Russell Burnham</font>. All Rights Reserved.<br> All pages, graphics, videos and talks are protected under Copyright Law.<br> Any unauthorized translation or duplication in any means electronic<br> or physical will begin the process of collecting damages. </font> </td></tr></table> </center> <P>